Insight: While Pringles is a popular snack, it's not typically the first choice for regular snacking, especially among Hispanic consumers who often prefer familiar snacks. The challenge lies in changing their perception and showcasing Pringles' bold and delicious flavors.

Idea: Launching two distinct campaigns. First, developing content under the 'Flavor Stacking' creative direction to expand Hispanic household penetration by enticing consumers with a fun and flavorful snacking experience. Second, leaning into the idea that Pringles are so delicious that people might humorously find their hand stuck inside the can while reaching for more, creating the 'Can Hand' campaign.