Insight: Knorr acknowledges the growing demand for diverse culinary experiences among individuals in the US, who seek to infuse traditional flavors into their everyday cooking.

Idea: Created bilingual content for the Knorr website targeting US audiences, offering a blend of Spanish and English recipes, tips, and inspiration. This approach aims to cater to the multicultural palate of consumers, empowering them to explore and incorporate traditional flavors into their daily meals with ease and creativity.