Insight

• Keebler needed to introduce its iconic cookies and elf characters to Hispanic audiences who were less familiar with the brand’s legacy.

My Role / Solution

• Developed original Spanish-language social media concepts introducing the Keebler brand and its iconic elves.

• Adapted campaign and digital content to resonate culturally with Hispanic audiences.

• Created engaging social posts highlighting Keebler’s products, storytelling, and brand heritage.

• Developed Spanish-language community management guidelines and actively managed the brand’s social engagement.

• Monitored conversations and reported performance insights to refine content that increased brand recognition and supported sales.