Insight

• IHOP aimed to adapt its English video and audio ads to better connect with Spanish-speaking audiences across digital and radio.

My Role / Solution

• Adapted the original English scripts into culturally relevant Spanish while maintaining IHOP’s tone and brand voice.

• Directed Spanish voice-over recording sessions to ensure clarity, pacing, and authentic delivery.

• Made live script adjustments during recordings to refine language and cultural nuance.

• Delivered finalized Spanish adaptations for video and audio placements across digital platforms and radio.