Insight

• Electrolit, a well-known hydration brand in Mexico, was launching in the U.S. and needed to break through with American consumers by clearly communicating when and why to choose it over traditional sports drinks.

My Role / Solution

• Helped shape campaign messaging around three key hydration needs: heat (for workers under the sun), sweat (for sports and physical activity), and recovery (as a hangover remedy).

• Developed Spanish-language campaign and digital content introducing the brand to U.S. audiences.

• Adapted messaging across social and digital platforms to resonate with Hispanic consumers while supporting the broader U.S. launch.

• Ensured consistent brand voice and clear product benefits highlighting Electrolit’s electrolyte replenishment and hydration performance.