Insight: Hispanic moms take pride in providing homemade meals, so frozen waffles aren’t typically considered a go-to breakfast option for their kids.

Solution: Reframed Eggo waffles as a customizable breakfast that could still feel homemade.

• Wrote copy and scripts for video ads featuring culturally familiar toppings and family breakfast moments.

• Adapted the video creative into social-first content aligned with the brand’s “L’Eggo Your Eggo” platform.

• Community managed social channels to engage Hispanic audiences and navigate cultural nuances authentically.

• Developed Hispanic-market campaigns to support new product launches, including Eggo Thick & Fluffy Waffles.

Result: Generated 2.7M views on Facebook alone while increasing engagement among Hispanic moms.