Insight

• Hispanic moms actively seek snacks made with quality ingredients, prioritizing options they feel good about sharing with their families.

My Role / Solution

• Created Spanish landing pages supporting new product launches.

• Translated and adapted Cheez-It web content for Spanish-speaking audiences.

• Wrote Spanish copy for TV commercials highlighting Cheez-It’s real cheese and baked preparation.

• Developed Spanish digital content to support campaigns and product messaging.

• Managed Spanish-language community engagement, responding to audiences and maintaining brand voice across social channels.